Why You Need to Make Your Valentine's Day Restaurant Reservation Tomorrow, According to OpenTable
Americans Crave Romance, but Don't Prioritize It*
OpenTable's deep dive into consumer behavior revealed that most respondents (64 percent) think of themselves as "often," or even "very" romantic, and 65 percent of people want to fill their lives with more romantic gestures. When it comes down to it, however, OpenTable found that nearly three quarters (74 percent) have procrastinated making Valentine's reservations. Nearly half (48 percent) of married people have to be reminded to book reservations for the heart-shaped holiday and that number goes up to almost 60 percent for actively-dating singles. Further, diners in
Single People Won't Commit to
When it comes to respondents who identified as "single," 74 percent desire romance, but they are not willing to commit to a
Michael(s) and David(s) are Standout
To help diners find the right date, OpenTable analyzed its data to identify the names of people who were associated with planning ahead for
Based on OpenTable's data, here are the top tips to make securing that perfect
- Embrace Your Early Bird (or Night Owl): The most popular time for dinner reservations on OpenTable for
Valentine's Dayis 7:00 p.m.Grabbing a 6:00 p.m.or a 9:00 p.m.spot allows for ample time to enjoy your meal and get into the hot spot you have your eye on.
- Forget the 20-Course Tasting Menu: Upscale restaurants experience a significant spike in reservations for
Valentine's Day— we're talking 228 percent compared to the average number of reservations made in the three preceding weeks for the same day of the week. Opting for your favorite go-to spot is a great workaround, saving the tasting menu for another Friday night.
- Taste Something New: American cuisine is the most popular choice for OpenTable diners on
Valentine's Day(46 percent pick steakhouses). Think outside the box when it comes to restaurant specialties for less competition and better luck landing that coveted 7:00 p.m.time slot.
- Go on a Double Date. Seriously: Last year, 83 percent of
Valentine's Dayreservations on OpenTable were made for two people. Grab your best friends for a double date and lock in that available four-top!
OpenTable is also offering a daily shot at redemption for those who let the clock run out or want to try their hand at scoring a table at an OpenTable restaurant. By tagging your date and following OpenTable, winners will be rewarded with the security of a
For more information on why not to delay this
*Methodology: This survey was conducted using the online survey platform Pollfish, and compiled by DKC Analytics. The sample of 2,000 adults (18 years or older) in the United States was surveyed on January 9-10, 2019.
OpenTable, OpenTable, part of
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Lisa Singh, firstname.lastname@example.org; Praytell, OpenTable@praytellagency.com