SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): July 19, 1999

                           priceline.com Incorporated
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                    0-25581                 06-1528493
--------------------------------------------------------------------------------
(State or other Jurisdiction   (Commission File Number)       (IRS Employer
      of Incorporation)                                     Identification No.)

                Five High Ridge Park, Stamford, Connecticut 06905
--------------------------------------------------------------------------------
                    (Address of principal office) (zip code)

                                 (203) 705-3000
--------------------------------------------------------------------------------
               Registrant's telephone number, including area code

                                       N/A
--------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)

<PAGE>


Item 5. Other Events.

Second Quarter 1999 Financial Results

      On July 19, 1999, priceline.com Incorporated, a Delaware corporation
('priceline.com"), announced its financial results for the second quarter ended
June 30, 1999. The information set forth in this paragraph is qualified in its
entirety by reference to a press release issued by priceline.com on July 19,
1999, a copy of which is attached hereto as Exhibit 99.1 and incorporated herein
by reference.

Common Stock and Convertible Debt Offerings

      On July 19, 1999, priceline.com separately announced that it intended to
file a registration statement later that week covering the sale of $250.0
million of convertible subordinated notes and six million shares of
priceline.com common stock. The common stock offering will be comprised of 2.0
million shares of comon stock to be issued by priceline.com and 4.0 million
shares to be sold by certain selling stockholders. Priceline.com stated that it
intends to use the proceeds of the offerings to invest in further growth of
priceline.com's multiple product offerings. The information set forth in this
paragraph is qualified in its entirety by reference to a press release issued by
priceline.com on July 19, 1999, a copy of which is attached hereto as Exhibit
99.2 and incorporated herein by reference.

      On July 19, 1999, priceline.com also separately announced that
priceline.com and its underwriters in the initial public offering have agreed to
release up to 1.1 million option shares held by priceline.com employees from the
current 180-day post-initial public offering limitation on exercise, which
otherwise would expire on September 26, 1999. Priceline.com employees holding
options that were vested as of June 1, 1999 will be permitted to sell a portion
of their option shares during a period commencing on July 20, 1999 and ending on
July 30, 1999. Any employee choosing to exercise and sell options earlier than
the 180-day post-initial public offering release date will be required to agree
to enter into a "lock-up" agreement in a form similar to that signed by selling
stockholders in the secondary common stock offering, which will prohibit
additional option exercises or stock sales prior to 180 days from the completion
of the secondary common stock offering. Priceline.com's Chairman, Vice Chairman,
President and Chief Financial Officer have all indicated that they will not
exercise any options in this early option release program. The information set
forth in this paragraph is qualified in its entirety by reference to a


                                        2

<PAGE>

press release issued by priceline.com on July 19, 1999, a copy of which is
attached hereto as Exhibit 99.2 and incorporated herein by reference.


Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.

      (c) Exhibits.

            99.1  Press Release issued by priceline.com on July 19, 1999.

            99.2  Press Release issued by priceline.com on July 19, 1999.


                                        3

<PAGE>


                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                            PRICELINE.COM INCORPORATED


                                            By: /s/ Paul E. Francis
                                                ------------------------------
                                                Name:  Paul E. Francis
                                                Title: Chief Financial Officer

Date: July 19, 1999


                                        4

<PAGE>


                                  EXHIBIT INDEX

Exhibit No.       Description
-----------       -----------

  99.1              Press Release issued by priceline.com on July 19, 1999.

  99.2              Press Release issued by priceline.com on July 19, 1999.






                                                                    Exhibit 99.1

                              Priceline.com Reports
                      Second Quarter 1999 Financial Results

. . . Revenues increase to $111.6 million, a 126% increase over previous quarter
. . . Gross profit increases to $10.5 million, a 96% increase over previous
      quarter
. . . Continental Airlines joins priceline.com's leisure airline ticket service
. . . Over 2,000,000 unique customers use priceline.com's travel, home finance
      and automotive services in Company's first 15 months of operation

      STAMFORD, Conn., July 19, 1999 . . . Priceline.com (Nasdaq: PCLN), the
patented Internet pricing system that enables consumers to save money by naming
their own price for a variety of travel, automotive and home finance products,
today reported revenue of $111.6 million for the second quarter ended June 30,
1999, a 126% increase over revenue of $49.4 million for the first quarter ended
March 31, 1999, and a 1,489% increase over revenue of $7.0 million for the same
period in 1998.

Gross profit for the second quarter of 1999 was $10.5 million, a 96% increase
over a gross profit of $5.4 million for first quarter 1999. In the second
quarter of 1998, the Company had a gross loss of $0.9 million.

Operating loss for the second quarter of 1999 was $16.2 million, compared to an
operating loss of $17.6 million for the first
 quarter of 1999. Net loss for the
second quarter of 1999 was $14.3 million, or $.10 per common share outstanding,
a 17% improvement from the net loss of $17.2 million for the first quarter of
1999. Excluding in both periods the effect of non-cash supplier warrant charges,
the net loss for the second quarter of 1999 was $13.9 million, compared to a net
loss of $16.8 million for the first quarter of 1999.

                               Quarter Ended         Quarter Ended
                               June 30, 1999         March 31, 1999
                               -------------         --------------

Revenues                     $111.6   million       $49.4   million

Gross Profit                  $10.5   million        $5.4   million

Operating Loss               $(16.2)  million      $(17.6)  million

Net Loss                     $(14.3)  million      $(17.2)  million

                                     (more)

<PAGE>
                                       -2-


"This dramatic growth in the business further substantiates the appeal of the
priceline.com concept among consumers and brand-name companies across a number
of industries," said priceline.com Chairman and CEO Richard S. Braddock. "By
giving consumers the ability to leverage their brand flexibility for savings,
and giving businesses a new way to move inventory without disrupting retail
sales channels, priceline.com offers a powerful new form of commerce that
works."

Customer and Business Developments

In total, priceline.com collected approximately 1,030,000 guaranteed offers for
its various products and services in the second quarter, excluding offers
resubmitted for the same purchase. Approximately 852,000 new customers used
priceline.com during the second quarter of 1999 based upon the number of unique
credit card accounts submitted during the period. This represented a 60%
increase over the 531,000 unique credit card submissions during the first
quarter of 1999. In all, more than 2,000,000 unique customers have used one or
more of priceline.com's travel, financial or automotive services in the
Company's first 15 months of operation, based on the number of unique credit
card accounts submitted during the period.

During the second quarter, the Company continued to add depth and experience to
its management team. Daniel H. Schulman, formerly President of AT&T's $22
billion Consumer Markets Division, agreed to join the Company as its President
and Chief Operating Officer. Maryann Keller, widely recognized as one of the
country's premier automotive analysts and author of several books on the
industry, agreed to join the Company as President of its automotive services
unit.

Priceline.com experienced growth across all product offerings during the second
quarter. Travel services sold approximately 440,000 leisure airline tickets
during the second quarter, a 137% increase over the 186,000 leisure airline
tickets sold in the previous quarter, and a 1,366% increase over the 30,000
leisure airline tickets sold in the same quarter 1998. Priceline's hotel service
is now selling more than 10,000 room nights a week, roughly doubling its sales
volumes from the previous quarter.

The Company made a major addition to its leisure airline ticket service by
announcing today that Continental Airlines (NYSE:CALa) has agreed to join the
priceline.com service. With the addition of Continental, the Company expects its
domestic seat inventory to increase by more than 20%. Almost half of all the
empty seats flown by major U.S. carriers now will be available to priceline.com
customers on a name-your-price basis. The majority of the U.S.'s major
full-service airlines now participate in the program.

                                     (more)

<PAGE>
                                       -3-


"The addition of Continental Airlines plays a strategic role in helping
priceline.com leverage our rapidly growing market for name-your-price leisure
airline tickets," said priceline.com Chairman and CEO Richard S. Braddock. "Just
six months ago, priceline.com was selling an average of 5,000 to 7,000 tickets a
week. Today, we sell six times that amount, or approximately 40,000 tickets a
week. At peak times, we receive a ticket request every second. Demand continues
to increase strongly and we believe even a more significant portion of
reasonable ticket requests can be satisfied with more inventory. Continental
will enable us to add seats to existing routes, expand to offer new routes, and
fill more of our growing ticket demand."

As has been the case with all other major domestic airlines participating in the
priceline.com service, the Company has issued warrants to Continental to
purchase priceline.com stock at a future date at a purchase price equal to
priceline.com's closing stock price on July 16th. Continental will receive 1
million warrants representing 0.5% of priceline.com's fully diluted shares. As
required by GAAP accounting regulations, priceline.com will record a one-time,
non-cash charge of approximately $90 million in the third quarter 1999 to
reflect the accounting cost of Continental's warrants.

About priceline.com

Priceline.com is the patented Internet pricing system that enables consumers to
achieve significant savings by using their personal brand flexibility as a way
to get goods and services at well below publicly advertised prices.
Priceline.com takes consumers' price requests and then presents them to
participating sellers, who can fill as much of that guaranteed demand as they
wish at price points determined by the buyers.

Priceline.com's "virtual" business model allows for rapid scaling using the
Internet. Because the Company electronically collects consumer demand, it can
fill this demand directly with sellers or by using proprietary databases.
Priceline.com does not maintain or warehouse inventories in any of its product
lines.

Priceline.com is currently selling multiple services to its customers across
three distinct product categories: a travel service that offers leisure airline
tickets and hotel rooms, a personal finance service that offers home mortgages,
refinancing and home equity loans, and an automotive service that offers new
cars on a test basis in the New York metro area.

                                       ###

<PAGE>
                                       -4-


For investor relations information, contact:
Raya Papp  203-705-3048 (investorrelations@priceline.com)

For press information, contact:
Brian Ek  203-705-3026 (brian.ek@priceline.com)
Mike Darcy  203-705-3331 (mike.darcy@priceline.com)

This press release may contain forward-looking statements which are made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995. Expressions of future goals and similar expressions
including, without limitation, "may," "will," "believes," "should," "could,"
"hope," "expects," "expected," "does not currently expect," "anticipates,"
"predicts," "potential," and "forecast," reflecting something other than
historical fact are intended to identify forward-looking statements, but are not
the exclusive means of identifying such statements. These forward-looking
statements involve a number of risks and uncertainties, including the timely
development and market acceptance of products and technologies and other factors
described in the Company's filing with the Securities and Exchange Commission.
The actual results may differ materially from any forward-looking statements due
to such risks and uncertainties. The Company undertakes no obligations to revise
or update any forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release.


<PAGE>

                           priceline.com Incorporated
                       CONDENSED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                   Three Months Ended                 Six Months Ended
                                                   ------------------                 ----------------
                                                June 30,         June 30,         June 30,         June 30,
                                                 1998             1999             1998             1999
                                             -------------    -------------    -------------    -------------
<S>                                          <C>              <C>              <C>              <C>          
Revenues                                     $   7,021,639    $ 111,563,849    $   7,021,639    $ 160,974,391
Cost of Revenues:
     Product costs                               7,942,840      100,664,343        7,942,840      144,323,527
     Supplier warrant costs                             --          380,759               --          761,518
                                             -------------    -------------    -------------    -------------
Total cost of revenues                           7,942,840      101,045,102        7,942,840      145,085,045

                  Gross profit                    (921,201)      10,518,747         (921,201)      15,889,346
                                             -------------    -------------    -------------    -------------
Expenses:
     Sales and marketing                         6,635,069       17,732,941        7,764,477       34,871,086
     General and administrative                  3,101,635        5,503,254        4,798,876        9,169,878
     Systems and business development            3,442,161        3,468,512        5,368,214        5,652,423
                                             -------------    -------------    -------------    -------------

          Total expenses                        13,178,865       26,704,707       17,931,567       49,693,387
                                             -------------    -------------    -------------    -------------

Operating loss                                 (14,100,066)     (16,185,960)     (18,852,768)     (33,804,041)

Interest income, net                               112,690        1,929,332          162,331        2,387,104
                                             -------------    -------------    -------------    -------------

 Net loss                                      (13,987,376)     (14,256,628)     (18,690,437)     (31,416,937)
                                             -------------    -------------    -------------    -------------
Accretion on preferred stock                                                                       (8,353,973)
                                                                                                -------------

Net loss applicable to common shareholders   $ (13,987,376)   $ (14,256,628)   $ (18,690,437)   $ (39,770,910)
                                             =============    =============    =============    =============

Basic and diluted loss per common share      $       (0.17)   $       (0.10)   $       (0.27)   $       (0.29)
                                             =============    =============    =============    =============

Weighted average common shares outstanding      81,297,098      142,320,427       69,738,365      137,436,399
</TABLE>



<PAGE>

                           Priceline.com Incorporated
                            CONDENSED BALANCE SHEETS
                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                              December 31,       June 30,
ASSETS                                                            1998             1999
                                                             -------------    -------------
<S>                                                          <C>              <C>          
CURRENT ASSETS:
     Cash and cash equivalents                               $  53,593,026    $ 142,803,134
     Short term investments                                                       9,307,474
     Accounts receivable, net of allowance for
    uncollectible
         accounts of  $290,823 and $1,173,243 at
         December 31, 1998 and June 30, 1999, respectively       4,176,980       22,683,987

     Related party receivable                                           --        1,383,592

     Prepaid expenses and other current assets                   2,433,542        7,338,897
                                                             -------------    -------------

          Total current assets                                  60,203,548      183,517,084

PROPERTY AND EQUIPMENT - net                                     5,926,877       15,311,214

OTHER ASSETS                                                       442,060        5,966,594
                                                             -------------    -------------

     TOTAL ASSETS                                            $  66,572,485    $ 204,794,892
                                                             =============    =============

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
     Accounts payable                                        $   5,268,430    $  26,933,608
     Related party payable                                          32,447               --
     Accrued expenses                                            4,258,641        6,403,716
     Other current liabilities                                     722,030          136,109
                                                             -------------    -------------
          Total current liabilities                             10,281,548       33,473,433

LONG-TERM DEBT - net                                               989,018               --

CAPITAL LEASE OBLIGATIONS                                           26,074           12,248
                                                             -------------    -------------
          Total liabilities                                     11,296,640       33,485,681
                                                             -------------    -------------

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY
     Preferred stock                                               311,262               --
     Common stock                                                  745,802        1,138,564
     Additional paid-in capital                                171,158,186      326,880,953
     Accumulated deficit                                      (116,939,405)    (156,710,306)
                                                             -------------    -------------
          Total stockholders' equity                            55,275,845      171,309,211
                                                             -------------    -------------

     TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY              $  66,572,485    $ 204,794,892
                                                             =============    =============
</TABLE>





                      Priceline.com Plans Convertible Debt
                               and Stock Offerings

      STAMFORD, Conn., July 19, 1999 . . . Priceline.com (Nasdaq: PCLN) today
announced that it intends to file a registration statement later this week
covering the sale of $250 million of convertible subordinated notes and six
million shares of common stock. The common stock offering will be comprised of
2.0 million shares of common stock to be issued by the Company and 4.0 million
shares to be sold by certain selling shareholders. The Company said it intends
to use the proceeds of the offerings to invest in further growth of
priceline.com's multiple product offerings.

The Company and its underwriters in the IPO have agreed to release up to 1.1
million option shares held by priceline.com employees from the current 180-day
post-IPO limitation on exercise, which otherwise would expire on September 26,
1999. Priceline.com employees holding options that were vested as of June 1,
1999 will be permitted to sell a portion of their option shares during a period
commencing Tuesday July 20 and ending the following Friday July 30.

Any employee choosing to exercise and sell options earlier than the 180-day
post-IPO release date will be required to agree to enter into a "lock-up"

agreement in the same form as that signed by selling shareholders in the
secondary offering, which will prohibit additional option exercises or stock
sales prior to 180 days from the completion of the secondary offering. The
Company's Chairman, Vice Chairman, President and Chief Financial Officer have
all indicated that they will not exercise any options in this early option
release program.

This announcement does not constitute an offering of securities of the Company.
The offering will be made only by means of a prospectus.

About priceline.com

Priceline.com is the patented Internet pricing system that enables consumers to
achieve significant savings by using their personal brand flexibility as a way
to get goods and services at well below publicly advertised prices.
Priceline.com takes consumers' price requests and then presents them to
participating sellers, who can fill as much of that guaranteed demand as they
wish at price points determined by the buyers.

                                     (more)

<PAGE>
                                      -2-


Priceline.com's "virtual" business model allows for rapid scaling using the
Internet. Because the Company electronically collects consumer demand, it can
fill this demand directly with sellers or by using proprietary databases.
Priceline.com does not maintain or warehouse inventories in any of its product
lines.

Priceline.com is currently selling multiple services to its customers across
three distinct product categories: a travel service that offers leisure airline
tickets and hotel rooms, a personal finance service that offers home mortgages,
refinancing and home equity loans, and an automotive service that offers new
cars on a test basis in the New York metro area.

                                       ###

For investor relations information, contact:
Raya Papp  203-705-3048  (investorrelations@priceline.com)

For press information, contact:
Brian Ek  203-705-3026  (brian.ek@priceline.com)
Mike Darcy  203-705-3331  (mike.darcy@priceline.com)

This press release may contain forward-looking statements which are made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995. Expressions of future goals and similar expressions
including, without limitation, "may," "will," "believes," "should," "could,"
"hope," "expects," "expected," "does not currently expect," "anticipates,"
"predicts," "potential," and "forecast," reflecting something other than
historical fact are intended to identify forward-looking statements, but are not
the exclusive means of identifying such statements. These forward-looking
statements involve a number of risks and uncertainties, including the timely
development and market acceptance of products and technologies and other factors
described in the Company's filing with the Securities and Exchange Commission.
The actual results may differ materially from any forward-looking statements due
to such risks and uncertainties. The Company undertakes no obligations to revise
or update any forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release.