BOOKING HOLDINGS

 

Investor Relations

 

Yugashima, Japan

Essaouira, Morocco

Our Compelling Value Proposition

Our mission is to make it easier for everyone to experience the world. We continue to take steps toward our long-term Connected Trip vision to make the planning, booking, and travel experience easier, more personal, and more enjoyable, while delivering better value to our travelers and supplier partners. AI technology is intended to be at the center of this vision

Global Scale:

220+

Countries and Territories

40+

Languages

~4.7M1

Accommodation Properties

 
(1) Properties on the Booking.com platform as of June 30, 2026.

 

Quintana Roo, Mexico

 

Penicuik, Scotland

Portfolio of Leading Brands

 

AI-Powered Travel Offerings

Agentic experiences across our travel portfolio, including Priceline's Penny and OpenTable's AI Concierge.

 

 

Mariposa, California
Mariposa, California

Our AI Opportunity.

 

Long-Term Growth Algorithm

BKNG Long Term Growth Ambition*  8% Gross Bookings 8% Revenue 15% Adjusted EPS  Secular Trends Economic / GDP Growth  Travel Market Growth Increasing Online Penetration   Invest in the Business Traveler Acquisition  Supply Growth & Diversification Artificial Intelligence (“AI”) The Connected Trip Payments / FinTech Localization   Build Differentiation The Connected Trip AI-Powered Offerings Payments / FinTech Loyalty Programs Mobile Apps Customer / Supply Scale  Value Creation Profitable Growth Cash Flow Generation Capital Returns  Investment Grade Credit Rating  Drive Savings & Efficiencies Transformation Program Increasing Direct Mix Fixed OpEx Leverage AI Efficiencies

*Our long-term growth ambition is for at least 8% gross bookings, 8% revenue, and 15% Adjusted EPS growth. Long-term ambition growth rates represent constant currency year-over-year growth rates. Long-term ambition growth rates are targets and not projections of future operational or financial performance.

For more information, see our Investor Presentation.  

Marrakech, Morocco

 

 

Quintana Roo, Mexico

Quarterly Highlights(1)

Alternative Accommodations mix: ~37%



Mobile App Mix: high 50% range



B2C Direct Mix: mid 60% range



Genius Mix: high 50% range



Connected Trip Transaction Mix: low double digits

 

(1) Refer to the Quarterly Earnings Presentation for more details on quarterly highlights.

York, Maine

.    Twisp, Washington

Marrakech, Morocco

Latest News

IR Contacts

Executive Services
Booking Holdings, Inc.
800 Connecticut Avenue
Norwalk, CT 06854